Triumph partners with artist to make NFTs and Steve McQueen portrait

Triumph has announced a new collaboration with Steve McQueen and Michael Kalish with a one-off T100 Bonneville and 1,000 NFTs.

The new collaboration between Triumph, the McQueen family and acclaimed artist Michael Kalish saw a 25-foot-by-25-foot portrait of Steve McQueen painted via a 2022 Triumph Bonneville T100 ridden by McQueen’s grandson, Chase McQueen.

A Triumph press release says that “gallons of white, light blue and yellow paint,” were applied to the canvas and then spread and distributed by Chase McQueen around that canvas creating a “blend of colours complete with tire treads,” which themselves made the portrait “instantly recognisable and stunning.”

Along with the large motorcycle-painted portrait, the collaboration also included the creation of “digital art collectibles.” These are “1,000 unique generative, interactive, and fully 3D 360-degree NFT’s,” Triumph says. Additionally, these are the first of their kind to be released on the TheaDrop Web3 platform.

Steve McQueen was perhaps best known for the film Le Mans, but he also had an intense passion for motorcycles, and his collection of bikes was enviable. It included many Triumph models, among others, such as a 1963 Triumph Bonneville, which McQueen converted into a Desert Sled. This iconic bike was the inspiration for the motorcycle used by Michael Kalish in the new collaboration, a Jet Black 2022 Triumph Bonneville T100.

The ThetaDrop platform can be accessed on its official website, while Triumph’s current motorcycle roster, including the 2022 Triumph Bonneville T100, can be viewed on the Triumph website.

New limited-edition Triumph Bonneville for Distinguished Gentleman’s Ride 2023!