Triumph Scrambler 400 X Tops Sales Charts
The Triumph Scrambler 400 X was the best-selling modern classic in March although overall bike sales dropped by 3.7 percent
New motorcycle registrations for March 2024 show a small slump in overall sales, with bikes dropping 3.7 per cent over the same period last year.
Adventure bikes continued to top the charts and were one of the segments that saw some growth in March, which was also a new registration plate month, with 4,154 bikes registered compared to 3,947 in March 2023.
One new bike proved to be extremely popular last month - the A2-compliant Triumph Scrambler 400 X ended the month as the best-selling modern classic machine, with 222 bikes getting registered. The BMW R1300 GS proved again to be very sought after, with 431 registrations, and not for the first time was the highest selling large capacity bike. It is closely followed by the Yamaha NMAX 125 recording 415 registrations.
Electric bikes saw some growth last month, with an upturn in the up to 4kW and over 35kW bandings of +32.5 per cent and +114.3 per cent respectively. In the electric sector, the Sur-Ron Light Bee was the best-selling under 4kW bike with 22 bikes registered, while the Zero DSR/X ZF17.3 was the best-performing over 35kW machine.
Speaking of the statistics, Tony Campbell, CEO of the MCIA, said:
"We're encouraged by the overall strength of the market at the close of Q1, where we've seen a positive start to the year and expect continued momentum as we enter the peak months of the market. Whilst we continue to experience high interest rates, we are pleased to see a fall in inflation where our market and products continue to be robust and in high demand".
Simon (AKA Toad) has been working within the motorcycle industry for more than twelve years, and a member of the motorcyclist family since birth. Growing up around British-built single and twins, it was inevitable that a life on two wheels was on the cards, from a very early age!
