Vespa partners with Disney on new Mickey Mouse special edition Primavera scooter
A new partnership between Vespa and Disney has launched a special edition of the Primavera scooter dedicated to the character, Mickey Mouse.
Vespa has launched a new special edition of its Primavera scooter in collaboration with Disney.
The legendary scooter from Italy, the Vespa Primavera, is now available in a Disney Mickey Mouse Edition, which features a striking paint scheme and which has come about as part of a collaboration between Vespa and Disney to celebrate the entertainment company’s 100th anniversary.
The specifications of the Vespa Primavera Disney Mickey Mouse Edition are unchanged from the standard model, but the bike features a majority-black-and-red paint scheme, with a yellow front mudguard and wheel rims, which are representative of the cartoon character’s shoes.
Additional graphical details on the scooter include a design consisting of outlines of the famous Disney character’s silhouette, as well as his signature, which is located both on the front shell and the saddle.
Michele Colaninno, Chief Executive of global strategy, product, marketing, and innovation of the Piaggio Group, said: “Dreams allow us to look to the future with optimism, even in complex times such as these. A timeless icon like Vespa could not fail to celebrate, on this very special occasion of Disney’s 100th Anniversary, an equally everlasting icon like Mickey Mouse, with a tribute to creativity, imagination, light-heartedness, and fun – the very values that have always anchored Vespa. Today, as then.
“This collaboration between Vespa and Disney represents the celebration of two historic companies that have a common dream: to allow everyone to express their imagination freely.”
This collaboration between Disney and Vespa is not the first time the American company has collaborated with a figure of Italian motorcycling this year, as reigning MotoGP World Champion Francesco Bagnaia has been cast to voice a character in the upcoming film Elemental.
Both collaborations also work in a similar context, if you consider that Elemental is a new release featuring new characters and set in a newly developed world, yet is born from an historic dynasty of film, and Bagnaia is the emerging star of Italian motorcycle racing in the post-Valentino Rossi era, born from the dynasty and legacy of Rossi; where Mickey Mouse is the iconic character from Disney’s history, and Vespa is one of the most iconic names in global motorcycling.
Claire Terry, Disney Consumer Products, Games & Publishing EMEA Senior Vice President, said: “Just like Mickey Mouse, Vespa is a cultural icon, evoking a sense of fun and adventure and together they form a wonderful combination, truly extending our timeless storytelling.
“We are incredibly excited to bring this version of the iconic scooter to our fans in our centenary year and bringing all of Mickey’s charm and personality to road trips wherever people want to go!”
Vespa Primavera Disney Mickey Mouse Edition pricing
The Vespa Primavera Disney Mickey Mouse Edition will unfortunately only be arriving in the US and Canada 50cc form, where it will cost $4,699 USD and $5,345 CAD, respectively. The US will also receive the special edition scooter in 150cc form, which will be priced at $6,049 USD.
Visit the Vespa website for more ordering details.
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