Harley-Davidson

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About Harley-Davidson

Harley-Davidson remains the definitive icon of American motorcycling, blending a century-old heritage with a bold pivot toward modern performance and accessibility.

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Harley-Davidson remains the definitive icon of American motorcycling, blending a century-old heritage with a bold pivot toward modern performance and accessibility. In 2026, under the new leadership of CEO Artie Starrs, the company is doubling down on its "Grand American Touring" roots while introducing more attainable entry points, such as the Solo Trim Package for favorites like the Street Bob and Heritage Classic. While the signature rumble of the Milwaukee-Eight V-Twin still defines its cruiser and touring lineups, the brand is simultaneously expanding its reach through the Revolution Max liquid-cooled platform and the LiveWire electric subsidiary. More than just a manufacturer, Harley-Davidson continues to cultivate a global lifestyle anchored in the "Harley Owners Group" (HOG) and a philosophy of "freedom for the soul," proving that even as it adopts high-tech infotainment and lean-sensitive safety systems, its core remains firmly rooted in the spirit of the open road.