DUCATI has a hit on its hands and I get the impression even it is surprised by the level of its own success. 16,000 Scramblers were sold last year, enough to propel Ducati into the top ten worldwide sales chart of bikes over 500cc for the first time in its history.
DUCATI broke the cruiser mold when it launched the Diavel in 2010. In fact it smashed it to bits with a mallet. So much so that the result, many have argued, was not actually a cruiser but a variety of naked bike.